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Latest news and insights about website audio conversion
How We're Thinking About Raising the Value of Existing Ad Slots Without Adding More
Beyond 'adding more slots,' what else can be done to grow ad revenue? How does extended dwell time move the probability and duration that ads outside the first view are seen? With viewability and attention metrics in mind, someone who used to be on the 'add more ads' side writes about what they are thinking, as a working concept.
The Moment Original Content Expires: Imitation in the AI Era and Beyond Text
With 74% of new webpages containing AI-generated content (Ahrefs 2025, though only 2.5% is fully AI-generated—the majority is human-AI hybrid), where does a content creator's advantage lie? Google's quality guidelines place Trust at the center of E-E-A-T, and AI Overviews reduce the top-ranking page's CTR by 58%. Written by someone who has worked on both sides of web advertising and media since 2015.
What Changes When Web Media Adds Audio to Articles
After adding AI audio to web media articles, we observed on average 3x dwell time, +5% repeat rate, and +5% PV (limited measurement from some deployments). With 167M monthly podcast listeners in the US and the TTS market showing double-digit growth, a media monetization practitioner working in the field since 2015 explores the potential, benefits, and challenges of audio content.
Why Web Media Ad Revenue Stagnates: Dissecting 3 Structural Problems
Web media ad revenue has structural limits. Written by someone who has worked both SSP and media sides since 2015, this article explains the three structural reasons—with the latest 2025-2026 data on ad blocking (29.5%), platform concentration (62.3%), and programmatic dominance (90%+).
A Field Comparison of Audio Embed Services for Web Media
With display CPM under pressure, this comparison maps BeyondWords ($3K/year), PUBVOICE (free plan available, paid from 1,480 JPY/month), ReadSpeaker (90+ langs), ElevenLabs Audio Native and others across onboarding, analytics, and monetization—from someone who has worked both ad tech and publisher media since 2015.
Why We Built an Audio SaaS for Web Media
Since 2015 I have worked on both sides of ad monetization and media operations. From that vantage point I asked why content delivery needed another route. With some deployments reporting on average 3x dwell time and +5% repeat rate, here's the honest reason PUBVOICE exists.