Latest news and insights about website audio conversion
Can we raise the value of existing ads without adding slots? A former 'add more slots' practitioner writes a working concept on dwell time, viewability, and attention metrics.
With AI in 74% of new pages, text imitation costs near zero. What remains for creators is thought, context, and non-text delivery—voice, pacing, presence.
At some deployments that added AI audio to web media articles, dwell time averaged 3x, repeat rate +5%, and PV +5%. A practitioner from the media monetization field writes about the market data and the barriers to adoption.
Oversupply of slots, ad blocking (29.5% globally), and platform concentration. Structural limits written from the inside by someone who worked both SSP and media sides.
BeyondWords, ReadSpeaker, PUBVOICE and 5 more compared on onboarding, retention analytics, and monetization—with pricing ranges and an FAQ. Pick by workflow, not voice quality.
Having worked monetization on both the ad company and media sides, I built PUBVOICE to add one more route for delivering content. The reason, including why we didn't adopt an ad-supported model, written honestly.